2020: Thesis

A lot of talented people in Nigeria have great ideas but no money or support to bring them to life.

There’s little or no institutional support for passion projects with high cultural value.

There’s a global audience for well-made Nigerian products thanks to migration and the Internet.

If we make spirited things and move the right people, we can raise money to run the studio.

2021: Production

By making projects of our own we'll build a network of collaborators and the capacity to help others.

We'll operate like a lean software company - keep the core team small and hire a squad for each project.

2023: Distribution

With intentional marketing and consistent publishing, we can attract a global audience.

2024: Funding

In that audience, we can find 100 true fans to sustain the studio. We'll also apply for grants.