A studio for passion projects.

wuruwuru is a maker collective. We work with independent creators in Nigeria to produce and distribute passion projects.

The name wuruwuru is from the expression wuruwuru to the answer which describes solving a problem haphazardly. It reflects the innovative yet often informal way things are created in Nigeria without institutional support.

The studio was started in 2020 to make a magazine, but evolved into a broader mission to support talented independent creators. Over the past three years, we've produced a diverse catalog of cultural products including films, collectibles and archives.

Our projects are not just creative experiments but also avenues for cultural contribution. With each project we bring a new idea to life, incubate talented independent artists and produce useful documentation.

Press