A studio for passion projects.
wuruwuru is a maker collective. We work with independent creators in Nigeria to produce and distribute passion projects.
The name wuruwuru is from the expression wuruwuru to the answer which describes solving a problem haphazardly. It reflects the innovative yet often informal way things are created in Nigeria without institutional support.
The studio was started in 2020 to make a magazine, but evolved into a broader mission to support talented independent creators. Over the past three years, we've produced a diverse catalog of cultural products including films, collectibles and archives.
Our projects are not just creative experiments but also avenues for cultural contribution. With each project we bring a new idea to life, incubate talented independent artists and produce useful documentation.
Press
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Seventy years of Nigerian album covers – in pictures
The Observer - Feb 2024
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Album Cover Bank traces over 70 years of Nigeria’s album design and visual culture
It's Nice That - Jan 2024
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Hanky Panky - Making an animated film in Nigeria
Animation Obsessive - December 2023
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Yadichinma Ukoha-Kalu Explains How Ludo Became an Exciting Artwork
Contemporary And - August 2023